Best Practice Report

Retail Mobile Websites: Search And Browsability Features Best Practices

Apply Lessons Learned From The Forrester Digital Experience Review™ Evaluations For US Retail Mobile Sites

November 15th, 2022
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Fiona Swerdlow , Connor Weathers

Summary

More than half of US consumers use smartphones to research and purchase products and services. To keep up with shifting customer behavior, retailers’ mobile site search and browsability functionality must stay competitive. To see how retailers meet and deliver against consumer expectations, Forrester evaluated the websites of 10 US retailers in the Digital Experience Review™ of retail mobile sites. This report analyzes how leading retailers’ mobile site search and browsability experiences help their customers find what they want — and fast. It is the first report in a series that provides digital leaders with best-practice examples of leading retail mobile site features.

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