Trends Report

Retail Moves From Seasonal To Continuous Planning

To Keep Pace With Changing Customer Expectations, Retailers Must Update Their Planning Strategies

October 13th, 2016
With contributors:
Christopher Andrews , Bill Seguin


Traditional periodic or seasonal retail planning is under pressure in a world of agile trade, where more physical assets are shared and where third-party logistics or fourth-party logistics capabilities relieve merchants from the need to bet on a whole season's merchandise in order to minimize transportation costs. This report describes ways in which application development and delivery (AD&D) professionals can help to make retail and brand planning processes more adaptive to changes in demand.

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