Summary
Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model, which will be published separately, shows that retail will be hit hard. In 2020, global retail sales will contract by 9.6% while eCommerce sales will remain flat. Please note: This model and report were created based on the information available on April 15, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model in one month to see if further adjustments are necessary.
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