As companies strive to become more customer obsessed, they need to rework their sourcing practices to create more strategic value in a sustainable way. The value-add of sourcing needs to extend not only from procuring products and services and adapting traditional supplier relationships but also to creating and managing strategic partnerships, driving co-innovation, and even facilitating new business models. This report summarizes our observations and recommendations for what’s needed to rework your sourcing practices to fuel innovation and business growth.