Rework Your Sourcing Practices To Fuel Innovation And Growth

Future Fit Leaders Will Embrace Internal Collaboration And External Partnerships For Sourcing Success

April 21st, 2022
With contributors:
Duncan Jones, Kerstin Wehmeyer, Kara Hartig


As companies strive to become more customer obsessed, they need to rework their sourcing practices to create more strategic value in a sustainable way. The value-add of sourcing needs to extend not only from procuring products and services and adapting traditional supplier relationships but also to creating and managing strategic partnerships, driving co-innovation, and even facilitating new business models. This report summarizes our observations and recommendations for what’s needed to rework your sourcing practices to fuel innovation and business growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.