Summary
Most firms lack a comprehensive green IT strategy to deliver the consistent, repeatable, and measurable results that infrastructure and operations (I&O) leaders expect. To turn this situation around, invest in the emerging role of the green IT manager, not more technology and process improvement. Green IT managers deliver financial and environmental value — they determine scope, assess the current state, develop a project pipeline, justify and prioritize spend, document strategy and goals, and report successes. I&O leaders can measure a green IT manager's success by tracking cost and environmental impact reductions, productivity improvements, and revenue increases. Because most green IT initiatives center on data centers and distributed IT and communications technologies, the green IT manager should report to the head of I&O.
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