Role Profile

Role Profile: B2B Regional Marketing Planning And Budgeting Lead

May 1st, 2024
With contributors:
Cristina De Martini , Paul Ferron , Julia Swerdlow , Frank Harris


This Forrester B2B role profile provides a job description and competencies for the regional marketing planning and budgeting lead. This role is responsible for facilitating and coordinating annual marketing planning and budgeting efforts for one or more geographies. Additionally, the regional lead must ensure that field marketers align their campaign and program planning with the annual marketing and revenue plans.

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