Role Profile

Role Profile: Digital Product Manager

August 9th, 2022
With contributors:

Summary

The role of a digital product manager is well established in the software industry, but it’s new for many digital teams. Many digital business leaders are unsure of the role, its responsibilities, or how to find a great product manager. This role profile provides a job description and competencies for the digital product manager, who is responsible for the commercial success of a digital product, overseeing it from inception and ideation through design, build, launch, growth, enhancement, and eventual sunset.

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