Best Practice Report

Sales Asset Management: The Project Charter

Jan 01, 2018

Summary

Designed to prevent costly problems when purchasing and deploying a sales asset management (SAM) solution, a SAM project charter (also known as a project definition or project overview statement) is a formal written agreement signed by sponsors, stakeholders, and project team members. This report discusses the benefits of a well-designed SAM charter and outlines its essential elements.

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