Summary
B2B companies preparing to deploy a new sales asset management solution should apply a regimented process. The first stage, forming a selection committee, ensures that key stakeholders have a voice in choosing the solution. A diverse selection committee reduces the possibility that one group’s pet functionality will be favored without considering the impact on other groups.
The responsibility of a selection committee choosing a sales asset management (SAM) solution for a B2B organization is to make sure the solution meets the organization’s requirements. In this report, we explain how to form a SAM selection committee, including core members and resource members who should be included.
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