Best Practice Report

Sales Enablement: Driving Process Improvements

January 1st, 2018
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director

Summary

Sales enablement must invest in continual process improvement in order to contribute to organizational growth. Increase rep productivity by eliminating wasteful, inconsistent, and disconnected sales processes and tools. Sales enablement leaders should develop advanced project management and process improvement skills within their teams.

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