Best Practice Report

Sales Enablement: Key Roles And Responsibilities

January 1st, 2018


Sales enablement has evolved into a dedicated function focused on the core priorities of managing talent, assets, communications, and methodology within sales organizations. Sales enablement requires a coordinated, interlocking team effort involving marketing, sales, and product departments and increasingly involves enabling roles out of sales. With the emergence of sales content and communications specialists, sales enablement roles continue to become even more specialized. This report will illustrate how companies can advance the sales enablement function through specialized training and certification of sales enablement roles within their organization.

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