Summary
A cadence review checklist provides a comprehensive range of criteria for reviewing and assessing the quality of sales engagement cadences. Revenue development and sales teams can use Forrester’s sales engagement cadence review checklist to review a new cadence before activation in a sales engagement platform; conduct a quarterly audit of active cadences for compliance and performance; and vet AI-generated cadences for tone, truthfulness, and brand alignment. Teams can also use this checklist to certify revenue development reps (including business development reps and sales development reps) to create or edit cadences under governance.
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