Best Practice Report

Sell Your Zero Trust Strategy Internally

Gain Advocacy, Support, And Budget For Your Security Vision

Chase Cunningham
 and  three contributors
Jun 23, 2020

Summary

Security and risk (S&R) professionals often struggle to obtain buy-in or support from the many stakeholders who will be affected by Zero Trust (ZT) implementations. This report shows S&R leaders how to promote ZT in their organization by building a coalition and an internal marketing strategy. It also details how to lead and communicate this significant business and technology change with ethics, integrity, and business focus.

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