Service: Services Enable The Customer Moment Of Truth

Define And Continuously Improve Customer Journeys And Outcomes
September 1st, 2021
With Contributors:
Emily Stutzman
and Kara Hartig


This report provides an overview of services in the broader context of the high-performing operating model.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.