Smaller Hosted In-Person Events Are Popular Among The Public Sector, Education, And Healthcare Industries

Although small hosted events are a focus for all sectors, they are a strong focus for the public sector, education, and healthcare (PSEH) industries. According to Forrester’s Q1 2024 State Of B2B Events Survey, 65% of PSEH organizations plan to organize more hosted small in-person events over the next 12 months, compared to, on average, only 48% of organizations in other industries. Event formats continue to transform. Smaller events are simpler to plan and run, easier to measure, and more environmentally friendly because they don’t require as much long-distance travel. This is a snapshot of Forrester’s data on event trends.