Trends Report

Social Gets Bigger, Stronger, Faster

November 19th, 2018
With contributors:
Melissa Parrish , Brigitte Majewski , Miriam Oesterreich , Christine Turley


B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding beyond marketing departments. It's time for marketers to embark on the next phase: Make social bigger, stronger, and faster in companies. This report explains how to "socialize" social media to teams outside of marketing and integrate social capabilities into the entire company. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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