Forrester’s 2024 data shows that two-thirds of Spanish online adults are interested in receiving overdraft alerts. Just under half are interested in personalized financial insights based on their spending patterns and personalized financial product offers and recommendations based on their financial situation. With consumer consent, personalization helps banks deliver the next best experience and drive engagement and loyalty. Banks should use context and technology to anticipate customer needs, engage customers proactively, and show they know and care about their customers. This is a snapshot of our data on Spanish consumers’ interest in personalized banking.