Best Practice Report

Sponsorship Is Key To Harnessing Emerging Technology

Understand The Dichotomy Between Roles

August 9th, 2022
With contributors:

Summary

Emerging technology research and evaluation is an active collaboration where digital leaders, lines of business, function heads, and tech executives mutually inspire each other and jointly create innovation opportunities. Given the importance of technology to digital business outcomes, digital leaders may be responsible for this program. But if another exec is responsible for the overall emerging tech research and innovation program, digital leaders will be the initiative’s sponsor. This report helps digital leaders understand how to succeed in each role.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.