SQL-For-Hadoop: Critical Technology For Customer-Obsessed Firms

To help your firm become customer-obsessed, you must supply your business partners with access to the data they need to understand customers. Although they're attracted to Hadoop's low cost and flexibility, enterprise architects still approach it cautiously because they fear it's only for firms with big data science teams or Hadoop-literate analytics software code-slingers. But robust technology that enables SQL to access Hadoop has shattered this myth. Forrester examined more than a dozen Hadoop SQL solutions organized by three distinct approaches. Enterprise architecture (EA) professionals should read this report to understand the architectures of these solutions and what to look for as they plan to meet business needs with big data platforms and support emerging systems of insight.