Summary
Online retail has the luxury of real-time feedback indicating its promotional strategies' level of success driving traffic, conversion, and average order value to increase revenues. But brick-and-mortar retail to date has lacked the tools to track promotional effectiveness at the same level of granularity. New technologies offer retailers the opportunity to apply the same level of rigor to in-store merchandising and promotion, allowing them to develop strategies that are as winning as those driving online retail promotion.
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