Summary
B2B buyers’ growing reliance on AI answer engines is raising the bar for content quality, authenticity, and relevance. Strong customer advocacy and expert‑driven, evidence‑rich content are essential for earning visibility and trust in zero‑click search. Organizations at all maturity levels can improve results by elevating customer stories, strengthening content standards, and activating community input. This report provides practical guidance to help marketers align customer evidence and content strategy with the demands of AI‑powered search.
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