Surprise — Retail Is Growing! Here's What It Means For Digital Businesses

Retail is actually growing — all the reports of store closures notwithstanding. Consumer confidence is healthy, retail imports are up, and retail jobs are growing (if changing). Digital business retail pros who are having problems shouldn't blame their stores: The real culprits are your brand and the experience that you give your customers. This report outlines the continued growth of US retail, including highlights from Forrester's new US eCommerce forecast, and what retailers must do to grow and differentiate themselves from competitors.