Best Practice Report

Tactic Deep Dive: Chatbots And Virtual Assistants In Demand

November 4th, 2021
With contributors:


B2B buyers continue to show increasing preference for self-directed interactions. To meet buyers where they are, B2B organizations are becoming more conversational, looking to virtual assistants and chatbots to enable unique conversations with unique people. To succeed, organizations must design conversations that support current and future goals — and optimize conversations across tactics. In this report, we introduce an interconnected approach to conversation design and delivery that accelerates the path to value for conversational technologies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.