Best Practice Report

Tactic Deep Dive: Hybrid Events

January 22nd, 2021

Summary

Hybrid events, which represent the next phase in event marketing, deliver a range of benefits to attendees and event organizers. There are two different approaches to creating a hybrid event: hybrid audience and hybrid experience. Experimenting with hybrid approaches can help marketers make their pre-event, at-event, and post-event activities more effective. In this report, we define two approaches to creating hybrid events and outline how these approaches can enhance current event strategies.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.