The 2025 National Retail Federation (NRF) Europe Innovators Showcase features 27 vendors from around the world that are applying new technology tools to transform how retailers and brands sell and how consumers shop. The Showcase is curated by the NRF Innovation Advisory Committee (IAC), of which Forrester is a member. This report reveals how these vendors harness technologies like AI, robotics, and extended reality to enhance retail operations, improve supply chain efficiency, and transform consumers’ shopping experiences. This is a companion document to showcase companies also featured during the NRF 2025: Retail’s Big Show and APAC events.