The 2025 National Retail Federation (NRF) Innovators Showcase features 50 vendors from around the world that are applying new technology tools to transform how retailers and brands sell and how consumers shop. The Showcase is curated by the NRF Innovation Advisory Committee (IAC), of which Forrester is a member. This report reveals how these 50 vendors harness technologies like AI, robotics, and extended reality to enhance retail operations, improve supply chain efficiency, and transform consumers’ shopping experiences.