Trends Report

The 3D Connected Consumer In 2022: Australia

The Combination Of Devices, Platforms, And Channels Redefines The Connected Consumer

April 6th, 2023
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Janis Teo , Bill Nagel


Historically, the degree to which consumers are connected was defined by internet speed and device type, but that’s too simplistic today. Three dimensions — devices, platforms, and channels — now define how consumers connect to the internet, so brands must serve customers wherever they are in these complex ecosystems. To do so, digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios. This report uses Forrester’s updated 3D connected consumer model to help you understand how your customers in Australia access internet services.

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