IT leaders face significant challenges in service desk operations. Business cases often emphasize immediate productivity gains, which lead to staff reductions to save costs. But doing more with less has stretched service desk staff to their limits. Automation investments, especially in all types of AI, can create long-term improvements in agility, resilience, and employee experience. To fully realize the value of an AI-centric service desk, technology leaders need a refreshed framework for evaluating and advocating strategic investments. This pitch deck template provides a structured, persuasive approach to define impact, align stakeholders, and gain support for high-value service desk initiatives.