Generative AI (genAI) is profoundly impacting the knowledge economy and knowledge work with the promise of improved productivity for knowledge workers. As we embrace these transformative forces, organizations must go beyond integrating AI into existing workflows and reimagine how work is performed. GenAI should empower the genAI worker — the curious questioner who drives a learning organization — transcending mundane tasks and fostering creativity and innovation. Knowledge improves the human ability to create and engage in innovation. Now is the time to build knowledge capacity and harness genAI wisely, bridging the gap and propelling us toward a future where AI truly becomes our advantage.Key takeaways: Learn how long-standing knowledge management beliefs are changing.Explore the use cases of genAI in knowledge management solutions. Understand critical success factors.Target audience level: intermediate