B2B vendors commercializing genAI and AI agents face urgent decisions on pricing and packaging. These choices shape how offerings are built, delivered, and measured — and signal trade-offs between margin goals and adoption. Market dynamics are accelerating as major vendors set early benchmarks for AI value, narrowing the window for differentiation. Vendors that establish a clear, credible pricing vision now can control the narrative and avoid being tied to competitor models. This report explores the challenges of AI pricing and introduces five dimensions that guide initial decisions and long-term evolution.