Summary
You can use all-in-one event management platforms to execute a broad range of events; drive engaging, digital-centric attendee experiences; and capture valuable zero- and first-party audience data. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2B marketers and event leaders should use this report to understand the value they can expect from an all-in-one event management platform vendor, learn how vendors differ, and investigate options based on size and market focus.
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