The Audience Framework And Campaign Planning Tool is a companion resource to our campaign implementation workbooks. It facilitates the development of the audience framework by capturing information for each defined path along the framework, such as information about the target buying center, buying group, personas within the buying group, measurement criteria, revenue, and budget plans. The tool generates summary analyses of the revenue and budget allocations by use case, audience path, and measurement criterion and helps organizations document all parameters needed for performance modeling and analysis that may follow the planning effort.