Summary
How customers perceive a brand influences how much they are willing to spend with the brand and whether they will recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report answers the question, “Which superannuation firms in Australia provide the best customer experience (CX)?” This report reveals the rankings of seven superannuation brands that we analyzed as part of the Australia Customer Experience Index (CX Index™). CX professionals at superannuation firms can use this report to inform their ongoing improvement efforts.
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