Best Practice Report

The B2B Content Council: Roles And Responsibilities

January 1st, 2018


Cross-functional councils established within B2B organizations to address joint challenges are bound by a common mandate to work as a team to achieve their business objectives. Council members are usually selected for their credibility, authority, and collaborative spirit. In this report, we define the roles and responsibilities of a B2B content council, an increasingly common body whose purpose is to ensure that an organization’s content meets changing objectives.

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