The B2B Content Council: Roles And Responsibilities

January 1st, 2018

Summary

Cross-functional councils established within B2B organizations to address joint challenges are bound by a common mandate to work as a team to achieve their business objectives. Council members are usually selected for their credibility, authority, and collaborative spirit. In this report, we define the roles and responsibilities of a B2B content council, an increasingly common body whose purpose is to ensure that an organization’s content meets changing objectives.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.