Landscape Report

The B2B Customer Data Platform Landscape, Q3 2023

Forrester’s Overview Of 23 Vendors

September 6th, 2023
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Cristina De Martini , Angela Lozada , Ellen Lind

Summary

You can use B2B customer data platforms (CDPs) to integrate customer data from various internal and external sources, enhance customer understanding, and build and segment audiences for activation. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Revenue operations professionals should use this report to understand the value they can expect from a B2B CDP vendor, learn how vendors differ, and investigate options based on size and market focus.

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