Landscape Report

The B2B Event Management Technology Landscape, Q4 2022

Forrester’s Overview Of 30 Vendors

November 29th, 2022
Conrad Mills, Principal Analyst
Conrad Mills Principal Analyst
With contributors:
Laura Ramos , Lisa Nakano , Chantelle Fynn , Arianne Burnette

Summary

You can use B2B event management technologies to plan and set up a mix of in-person, virtual, and hybrid B2B events; invite and register attendees; and drive engaging, data-rich experiences. But to execute successfully, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2B marketing leaders should use this report to understand the value they can expect from a B2B event management technology vendor, learn how vendors differ, and select one based on size and market focus.

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