Summary
You can use B2B event management technologies to plan and set up a mix of in-person, virtual, and hybrid B2B events; invite and register attendees; and drive engaging, data-rich experiences. But to execute successfully, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2B marketing leaders should use this report to understand the value they can expect from a B2B event management technology vendor, learn how vendors differ, and select one based on size and market focus.
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