Template

The B2B-Marketing-Plan-On-A-Page Template

A Pragmatic Template For Annual Marketing Plans

January 1st, 2018
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst

Summary

B2B organizations struggle with the lack of standard templates or guidelines for annual marketing plan development, and marketers often don’t know what a good plan should look like. This can cause marketing plans to contain too much or too little. Overly complex documents are neither actionable nor easily read and thus quickly become obsolete, while simple plans tend to look like lists of tactics and put too much emphasis on execution and too little on alignment with business goals. In this report, we introduce the Forrester B2B-Marketing-Plan-On-A-Page Template — a guide for annual marketing planning designed to improve communication with superiors, peers, and those who develop functional plans.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.