Best Practice Report

The B2C CMO’s Environmental Sustainability Blueprint

Master Modern Marketing And Embrace Green Transformation

October 11th, 2022
With contributors:
Martin Gill , Stephanie Balaouras , Mike Proulx , Dipanjan Chatterjee , Jay Pattisall , Mary Beth Kemp , Victoria Manes , Melissa Chaudet , James DeNeill , Luca Lo Scavo


The majority of consumers don’t trust brands’ efforts to protect the environment. CEOs — especially in Europe — see climate change as a top disruptive risk and are mandating their CMOs to transform environmental sustainability into a competitive advantage. Some firms are born green; others have started on their sustainability journey; many more struggle to make the business case stack up, have greenwashed their efforts, or are ignoring the issue altogether. CMOs at B2C brands that have committed to becoming sustainable: This report helps you build a green marketing blueprint to champion your firm’s efforts and build consumer trust.

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