The Best And Worst Of Email Marketing, 2014

This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services, automotive, business-to-business (B2B), and media industries. Of the 98 campaigns, 94 failed the review. The biggest pain points across the board were the subscription process, sharing capabilities, mobile format support, and preference management. Though retail and consumer goods bested other industries, all industries have room to grow. This report provides recommendations for each industry reviewed on how to improve its email marketing programs.