Trends Report

The Best And Worst Of Email Marketing, 2015

December 2nd, 2015
RM
Rebecca McAdams
With contributor:
Laura Glazer

Summary

This report helps marketing leadership professionals benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services, automotive, business-to-business (B2B), and media industries. Of the 70 campaigns, 66 failed the review. Read more to learn key pitfalls to avoid and recommended best practices for your industry. This is the fifth time we've completed these evaluations. This year's report uses our revised Email Marketing Assessment version 5.0.

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