The Best And Worst Of Email Marketing, 2022

April 1st, 2022

With contributors:

Emily Collins , Alex Schanne , Ryan Keenan , Jen Barton

Summary

This report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across ten industries. Only four passed! Read on to learn how to create benefit-focused emails that will encourage customer engagement and return business value. This is the eighth time we’ve completed these evaluations. This year’s report uses our revised Email Marketing Assessment version 7.0.

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This report is available for individual purchase ($1495).

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