Best Practice Report

The Best And Worst Of Email Marketing, 2024

April 18th, 2024
With contributors:
Emily Collins , Emanuella Santos , Shayna Neuburg


This report identifies the fixes that every B2C marketer can make to their email marketing campaigns to boost performance. Forrester reviewed 100 email marketing campaigns across 10 industries. Only one passed! Read on to learn how to create benefit-focused emails that will encourage customer engagement and return business value. This is the ninth time we’ve completed these evaluations. This year’s report uses our revised Email Marketing Assessment version 8.0.

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