Summary
Forrester applied its search marketing review methodology to more than 300 paid search ads from the travel, consumer packaged goods (CPG), automotive, financial services, business services, and consumer electronics industries to create performance benchmarks for marketing leaders related to paid search ads. Compared with our 2012 assessment results, most ads performed worse overall. With a failing score as the overall average, all industries have room for improvement. This report will guide marketing leaders to craft more effective search engine ads.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).