Vision Report

The Best Tech Organizations Are Future Fit

Ensure Your Tech Transformation Maintains The Pace Of Your Business Transformation

September 8th, 2023
Fiona Mark, Principal Analyst
Fiona Mark Principal Analyst
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Matthew Guarini , Gordon Barnett , Michael Kearney , Shayna Neuburg

Summary

The best technology strategies enable successful business strategies — not the other way around. To enable their organizations to reach the highest levels of customer obsession, tech execs must transform their tech strategies at the same pace as — or even faster than — the business’s transformation. Our data shows that executives at future fit organizations report 1.6 times faster average year-over-year revenue growth than those whose organizations are not future fit. Read this report to understand how IT organizations move through the stages of IT maturity — from traditional to modern to future fit — to ensure their business delivers on the promise of customer obsession.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.