Trends Report

The Business Of Belonging

How Equity For Employees Drives Equity For Your Brand

September 16th, 2020
Katy Tynan, VP, Principal Analyst
Katy Tynan VP, Principal Analyst
With contributors:
Keith Johnston , Lauren Nelson , Nick Monroe , Alex Sobchuk , Rachel Birrell

Summary

As issues of gender equality, racial justice, and discrimination across the diversity spectrum hit the headlines, organizations are struggling to respond to customers, employees, and other stakeholders. Those with mature inclusion and diversity practices and clear values have an advantage; those without are left to reactive, disconnected responses or no response at all. This report shows senior leaders how attracting, retaining, and inspiring a diverse workforce is both a competitive advantage and table stakes for values-based consumers and employees.

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