Trends Report

The Buy Now, Pay Later (BNPL) Opportunity

What Banks Need To Know, And How They Can Tap Into This Growing Market

April 29th, 2022
With contributors:
David Hoffman , Lily Varon , Ashley Villarreal , Hailey Colin , Jen Barton


The “buy now, pay later” (BNPL) market is hotter than ever, creating new value for consumers and merchants. With a rapid growth trajectory around the world that is unlikely to slow anytime soon, disruptive innovators have left many traditional banks, credit unions, and lenders struggling to catch up. In this report we identify the three most common B2C BNPL business models, key factors that will shape the BNPL market as it matures, and how banks can tap into this fast-growing market.

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