Trends Report

The Canada Net Promoter Rankings, 2023

Industries Lose Gains Made In 2022

January 17th, 2024
With contributors:
Rick Parrish , Daniel Portillo , Michael Belden


Customer advocacy suffered in 2023 as one in five Canadian brands’ Net Promoter Score℠ (NPS) dropped significantly. These findings come from Forrester’s 2023 Customer Experience Benchmark Survey of more than 39,000 Canada consumers who engaged with 100 brands across nine industries. Customer experience (CX) professionals can use this report to benchmark their NPS against competitors and industry averages.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.