Principal Analyst, CX Index
Pete is a principal analyst serving customer experience (CX) professionals. He conducts research on consumer trust, loyalty, and decision-making, creating thought leadership to help companies move from CX insights to action. Pete also works extensively with Forrester’s Customer Experience Index (CX Index™) data. In this role, Pete helps clients build stronger customer loyalty and trust through higher-quality customer experiences. He also advises clients on CX measurement and KPIs.