Best Practice Report

The CIO's Guide To Lead-To-Revenue Management

Examining The CMO's World Through A CIO's Lens

January 14th, 2019
With contributors:
Ashutosh Sharma , Matthew Guarini , Dane Anderson , Caroline Robertson , Sukriti Dangi , Bill Nagel

Summary

Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they must learn the CMO's language, appreciate their challenges, set common goals, and work together to deliver value. This report, the first in a series that looks at various aspects of the CMO's world through a CIO lens, discusses lead-to-revenue management (L2RM).

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