Best Practice Report

The CMO And CIO Partnership In Digital Transformation

Focus On Hybrid Customer Experiences To Accelerate Growth

October 4th, 2021
With contributors:

Summary

B2C CMOs must work with their CIO peers to align their marketing and technology strategies, especially for hybrid customer experiences.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.