The CMO/CIO relationship is a paradox: A strong partnership between marketing and technology teams is imperative to achieving customer success, but examples of great collaboration between the two have been scarce. However, that’s changing. The pandemic forced marketing and IT to work together, shrinking the collaboration gap. It has also revealed new opportunities for CMOs and CIOs to align their teams to accelerate digital transformation, especially around hybrid commerce. This report helps B2C CMOs and their teams unite their company’s marketing and technology strategies.