Best Practice Report

The CMO And CIO Partnership In Digital Transformation

Focus On Hybrid Customer Experiences To Accelerate Growth

October 4th, 2021
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Mike Proulx , Pascal Matzke , Matthew Guarini , Rusty Warner , Chad Routh , Phil Brunkard , Fiona Mark , Melissa Chaudet , Rachel Birrell

Summary

The CMO/CIO relationship is a paradox: A strong partnership between marketing and technology teams is imperative to achieving customer success, but examples of great collaboration between the two have been scarce. However, that’s changing. The pandemic forced marketing and IT to work together, shrinking the collaboration gap. It has also revealed new opportunities for CMOs and CIOs to align their teams to accelerate digital transformation, especially around hybrid commerce. This report helps B2C CMOs and their teams unite their company’s marketing and technology strategies.

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